What features should a book have to finish on all shelves? To be given for Christmas and brought as a gift to birthdays? To make the fortune of those who wrote it? It is useless to deny that the writer, besides feeding the muse, also...
Appeal and web reputation: the Travel Appeal report on Italian museums
The report was developed through the Travel Appeal Index (TAI) which is based on an algorithm focused on the analysis of the digital ecosystem and visitor satisfaction, processing all the content detected in the review, communication and social network channels , structured and classified in...